Strong growth in memberships and revenue in 2022

Today, EuropeActive and Deloitte unveiled the key findings of the European Health & Fitness Market Report (EHFMR) 2023, showing a strong recovery for the sector after two difficult years due to the pandemic. The results were presented in a webinar with a remarkable number of participants. The report represents the twelfth joint publication with Deloitte and reflects EuropeActive’s efforts to further strengthen its position as a knowledge center of the European fitness and exercise industry by providing reliable and robust market data.

According to the report, the number of European memberships increased by about 7 million members or 12.3% from 56.2 million in 2021 to 63.1 million by the end of 2022, slightly less than in the pre-COVID year 2019. The 20 largest operators saw their membership increase by 2.6 million or 22% to 14.8 million.

The top 3 fitness operators in terms of membership numbers at the end of 2022 are Basic-Fit (3,352,000 Members), RSG Group (1,805,000 Members) and PureGym (1,655,000 Members).

The total European turnover increased by 66% to EUR 28.0 billion in 2022 and also came close to the year 2019. The number of fitness clubs increased slightly by 0.5% to 63,830.

In 2022, 13 major mergers and acquisitions were completed, demonstrating the continued interest of investors in acquiring shares in classic physical fitness companies. These transactions also underscore how club operators will continue to be central to the industry’s ecosystem going forward. In addition, the overall fitness club membership penetration rate as a % of the total population in 2022 was 7.9% and 9.5% of the population aged 15+. This figure again shows the huge growth potential that still exists for the sector.

This year’s chapter on the fitness ecosystem is extensive, including an in-depth description of the intermediate market. There is also an extensive chapter devoted to the results of a large-scale EuropeActive consumer survey of 11,000 people in 19 countries conducted in January 2023 and a comparison with the results of a similar survey in 2022, showing that the industry is rapidly getting back on track now and that the “hybrid” or omnifitness is here to stay.

Herman Rutgers, EuropeActive Ambassador and co-author of the report said: “The European Health & Fitness Market Report has become the gold standard for market research in the fitness and physical activity sector. Based on the strong uptick in our research, we are still always confident to achieve EuropeActive’s ambition to reach 100 million members of health and fitness centers by 2030″.

Karsten Hollasch, Deloitte, commented: “At the start of 2023, the European health and fitness market is back on the growth path. Looking ahead, positive market development is also expected for this year, further supported by ambitious expansion plans from Europe’s largest operators.”

The European Health & Fitness Market Report 2023 represents the most comprehensive study of the European health and fitness market and serves as a valuable source of information for industry stakeholders. This project was made possible in part by the generous support of

The full report is now available and can be ordered from the EuropeActive Knowledge Center at the following link:

Detailed information for press and commercial use may be obtained from Carlos Fernandez, at [email protected]. Photographs, logos and other materials supporting this press release are also available at the above email address.

About Europe Active
EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading non-profit organisation, based in Brussels, representing the entire European fitness and physical activity sector. Membership is open to all stakeholders – private or public – including club operators, suppliers, manufacturers, national industry associations, training providers, higher education and accreditation bodies.

The EuropeActive team is fully committed to consulting and cooperating with the various stakeholders mentioned above, including other NGOs promoting HEPA, industry media and research and scientific institutions. EuropeActive strives to work closely with European Union institutions and international organizations to achieve its overall goal of getting more people, more active and more often.

According to the EuropeActive/Deloitte Market Report 2023, the European fitness sector serves more than 63.1 million consumers, generates €28.0 billion in revenue and consists of approximately 64,000 facilities.

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