DML!: relevant email marketing journeys for the ever-changing customer

Where a good product and a great service used to be enough, today’s consumer expectations have risen far above this. They expect to be treated as individuals, so an optimized email marketing flow is a must. First and zero party data are central here.

How do you convert this individual data into an overarching strategy and how do you implement this into the content of the campaigns? You can hear more about it on Emerce Digital Marking Live! in the Beurs van Berlage in Amsterdam on June 8.

My Jewelery, originally a jewelery brand, now serves as an impressive company with 700 people and 27 shops in addition to an online store. In addition to Belgium, My Jewelery is now active in Cologne. A relatively small shop has opened there.

Lizzy van der Zanden started 2.5 years ago as an email marketer at My Jewelery where she grew from junior to specialist within the email marketing team. Her focus is on the strategy of the weekly campaigns in which optimization and personalization are central.

Colleague Manon van Rijsbergen is responsible for My Jewellery’s Email Marketing Strategy in the Netherlands, Belgium and Germany. Last year, My Jewelery’s email marketing team was nominated for their personalized email automation strategy in the Optimization (DDMA) category.

The platform collaborates with Bloomreach for its marketing efforts. As a former co-founder of Hippo CMS, jeerd Brenninkmeijer scaled the company from a 3-person start-up to a globally active company with more than 100 employees and an annual doubling turnover in software licenses. The company was acquired in 2016 by Bloomreach, an AI Commerce experience company from Silicon Valley.

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