AplusK is a specialized distributor of audiovisual & IT solutions. The Value Added Distributor’s vision of total unburdening and fast response times translates into ample stocks, expert advice, installation services, training and a modular SLA program for the AplusK resellers. “We always want to deliver added value.”
We have always been active in Collaboration and Unified Communication solutions,” says Willem de Snoo, Commercial Technical Advisor at AplusK. “But this market has definitely accelerated since the pandemic.” General Manager Rutger Karelse adds: “In the first weeks of the lockdowns, companies were still orienting themselves, but investments soon followed. Especially in audiovisual environments, usually linked to the use of Teams or Zoom.” That situation has not changed after the pandemic. What did change is the use of the systems. Karelse: “Before Covid you saw that companies set up a large conference room, now more often opt for several smaller meeting rooms, which are equipped for a seamless hybrid experience.”
Ask for quality
With the increasing use of collaboration environments, stricter requirements are also being set for quality. “We see that not only the image, but also the sound must be really good,” explains Karelse. “Take Yealink, one of our suppliers, for example, which really provides that quality. In fact, since Covid, this manufacturer has invested so heavily in MS Teams certified total solutions that they have conquered a leading position in the market in no time.” You can see the same development at AplusK supplier Biamp. “Ultimate audio has traditionally been their craft. They now also develop video and they also invest in high quality. And because Biamp works intensively with Lenovo, the IT part is also addressed. You see more and more that the worlds of image, sound and IT within one brand are growing closer together. The AplusK professionals also see this with the customers of their resellers. “They used to talk to the facilities manager,” De Snoo recalls. “Now it is mainly through IT. Until the actual purchase, then facilities like to watch along because they aim for the simplest possible management and remote management.”
Remote management by msp
The latter task is increasingly being taken on by MSPs. “A reseller cannot fully furnish and manage the conference rooms alone. We provide support where necessary,” says Karelse. “If a partner is short of hands, we can take over business from him or help with pre- or aftersales. But always without passing the reseller. We work completely indirectly.”
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